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Focus Stories

Firefly & Lilies

by Laura Breen-Galante

Featured Photo from  Firefly & Lilies

It’s time to rethink the boutique, and shoppers at the new Firefly & Lilies are already raving about this store’s unique selection, impeccable concierge service, and Park Avenue style – without the big-city attitude.

From the moment customers step inside the new boutique in the Springs Plaza in Longwood, they are greeted with a warm smile and the offer of an equally warm cup of coffee (or cool, flavored water... or even a glass of wine, if you’re so inclined). 
From clothing to jewelry, accessories, college merchandise, home décor, and upscale hostess gifts, Firefly & Lilies offers an eclectic array of items, always on-trend, and always affordable. A farm table displays unique jewelry selections, while books, candles, creative home accents, and even specialty items for babies are nestled in chic white shelves set against calming sea-blue walls.

“We have a little bit for everyone,” says owner Pam Leete. “You can find something for yourself or a gift for a special someone.”

And every time you make a purchase at Firefly & Lilies, you’ll earn loyalty points for every dollar you spend, good for fabulous rewards and gifts.

“We want to be the place where women can come connect with other women and relax,” says Pam. “We want shopping here to be an experience, not just a purchase.”

The experience begins with the sales concierge you’ll meet as you enter Firefly & Lilies. It’s like having your own personal shopper. Then, you’ll discover the always-changing, always-on-point selection of merchandise from brands like Simply Southern, Brighton, Spartina, Mud Pie, Thymes, and Tyler candles. Pam buys in small batches, so there’s always something new to see. Finally, you’ll do a double-take (in a good way) when you see the prices.

With 25 years of experience in the retail industry, Pam knows how, where, and when to buy, giving Firefly & Lilies customers the opportunity to experience impeccable style at improbable prices.


If you’ve yet to visit Firefly & Lilies, the boutique’s Wine Time shopping experience on Thursday and Friday evenings is a great opportunity to drop in. Your first trip to Firefly & Lilies certainly won’t be your last.

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