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Focus Stories

Caroline Moffitt, Realtor 2017

by Jill Duff-Hoppes

Featured Photo from Caroline Moffitt, Realtor 2017

Realtor Caroline Moffitt has had a soft spot for pugs since she was 12 years old.

The breed – known for its short muzzle and curly tail – first caught Caroline’s eye when her family was invited to the home of friends who owned a pug.

“I was fascinated with their pug,” Caroline recalls. “My mom said, ‘That’s the ugliest dog,’ and I said, ‘No, mom. It’s so cute.’ After that, every time I’d see a pug at other people’s houses – including real estate clients – I would just keep playing with their pug.”

Nine years ago, Caroline finally got her own pug: the incomparable Lester. The pooch is her faithful companion, accompanying Caroline most places she goes, from the nail salon to a vacation in the Bahamas.

He is also the well-dressed star of Caroline’s iconic real-estate ads. Although she didn’t set out to make Lester a focal point of the ads, his popularity skyrocketed nevertheless.

Lester now has his own Instagram account, with 2,800 followers. He receives fan mail from dog lovers who get a kick out of the spiffy outfits he wears, including a tux and an Elvis jumpsuit. Passersby on the street often recognize Lester and stop to say hello.

“I get a good laugh that people recognize Lester wherever we go,” Caroline chuckles. “There’s that woman and her pug!”

Caroline is a Top Realtor with Keller Williams Heritage Realty. She sold 61 homes in 2016 alone. Caroline got her start in real estate in 1988 after working as an apartment leasing agent.

A Central Florida resident since 1977, Caroline believes strongly in the power of prayer and gives credit to God for her career success.

Many of Caroline’s clients are repeat customers, which is a tribute to the relationships she builds. She also enjoys the challenge of taking over listings that other agents weren’t able to sell.

“I’ve learned what works and what doesn’t,” Caroline says.

Caroline’s vast experience in the real-estate industry helps her move houses in record time. It’s not unusual for this energetic go-getter to sell a client’s home in a matter of days instead of weeks or months.

The ever-loyal Lester thinks Caroline’s impressive track record speaks for itself. His motto is, ”Don’t take a gamble... call my mom to sell your home! She’s the best Realtor around!”

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